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Description
The expected pay range is based on many factors such as geography, experience, education, and the market. The range is subject to change.
What You Will Be Doing:
Under general supervision, the Creative Services Lead is responsible for executing creative strategies and projects, including conceptualizing, designing and producing various media for print and digital communications and branding. Supports daily operations of the creative services team in partnership with management staff. Work is varied and moderately complex and requires moderate discretion and independent judgment.
Supervises
None
Our Vision:
Continuously improve the health of our community.
Our Mission:
We provide healthcare value and advance wellness through community partnerships.
Essential Functions:
- Identifies project requirements and/or creative specifications.
- Provides creative consultation to creative services team and business units, including troubleshooting, strategy and solutions.
- Participates in strategic planning and development of marketing campaigns.
- Develops concepts that align with HPSJ's brand strategy and related marketing and communications projects.
- Designs web page layout or provides creative direction for website development; may support development of web pages or perform maintenance tasks, including layouts, web pages and content.
- Develops graphics for social media assets and content.
- Maintains social media sites and ensures sites remain current with organization details and application updates.
- Develops and edits copy used for marketing collateral and communications; assists with review and editing of marketing and member content.
- Designs materials for print and digital media.
- Develops and maintains Marketing SharePoint pages; supports design of graphic elements used for organizational pages.
- Develops concepts and provides creative direction for videos for internal and external use.
- Assists team members with questions and issues and works closely with team in service review process.
- Reviews project costs, researches options and makes recommendations regarding potential cost containment strategies.
- Requests translations of member materials using established processes; reviews translations to ensure adherence with internal and external standards.
- Develops or assists in the development of creative services policies and procedures.
- Develops and implements workflows to ensure quality and timely delivery of creative projects.
- Provides training to new employees based on established guidelines.
- Serves as backup to the creative services team.
What You Bring:
Knowledge, Skills, Abilities and Competencies
Required
- In-depth knowledge of and ability to implement best practices for designing effective, engaging, and persuasive content for print and digital communications.
- In-depth knowledge of end-to-end production process for printed materials
- In-depth knowledge of brand management and ability to implement brand concepts.
- Basic skills audio and video production and editing skills.
- In-depth knowledge of and ability to use technology needed to publish content to website platform, including expertise with: WordPress, Adobe Creative Suite; Video (i.e., After Effects); HTML and Search Engine Optimization.
- In-depth knowledge of the principles and practices of marketing and sales.
- In-depth knowledge of and skilled in the use of web analytics software (Google Analytics).
- Ability to read and interpret business requirements, including directives from regulators related to print and digital communications
- Produces work that is accurate and complete.
- Produces the appropriate amount of work.
- Actively learns through experimentation when tackling new problems, using both successes and failures to learn.
- Rebounds from setbacks and adversity when facing difficult situations.
- Knows the most effective and efficient process to get things done, with a focus on continuous improvement.
- Interpersonal skills - interacts effectively with individuals both inside and outside of HPSJ; relates openly and comfortably with diverse groups of people.
- Strong oral and written communication skills, with ability to write and edit materials for a variety of users and create content and effectively convey information in a way that informs and persuades audiences.
- Intermediate project management skills with the ability to complete project documents, organize project teams, and exercise authority.
- Strong listening skills, with the ability to accurately receive and understand messages.
- Strong leadership skills, including but not limited to the ability to influence without authority, motivate others, and align stakeholders around department and organizational goals.
- Commitment to and ability to facilitate the adoption of HPSJ's strategy, vision, mission and values.
- Strong facilitation skills, with ability to manage discussions among individuals from a variety of areas and levels to successful conclusion.
- Ability to work independently and as part of a team.
- Strong customer service skills.
- Time management - uses time effectively and efficiently; values time; concentrates his/her efforts on the more important priorities; can attend to a broader range of activities; meets deadlines; can prioritize tasks for others.
- Strong problem-solving and analytical skills, with ability to determine key issues, develop effective actions plans and implement to successful conclusion.
- Strong skills in Windows and Microsoft Office suite.
- Ability to speak and be understood in English.
- Ability to handle confidential information with appropriate discretion.
Preferred
- Basic knowledge and demonstrated experience using video/audio editing software.
- Basic knowledge of and ability to use content management software (experience with SharePoint, WordPress, etc.).
What You Have:
Education and Experience
Required
- Bachelor's degree in computer science, application development, graphic design, digital communication or related; and
- At least four years' experience as graphics designer for print or digital media; and
- At least two years of experience in website development; and
- At least one year experience managing creative
- or marketing projects; or
- Equivalent combination of education and experience.
Preferred
- Experience producing digital communications such as filming and editing of video, production of audio, and written web content
- Experience in healthcare, managed care and/or Medi-Cal or other state sponsored program.
Licenses, Certifications
None required
What You Will Get:
HPSJ Perks:
- Competitive salary
- Robust and affordable health/dental/vision with choices in providers
- Generous paid time off (accrue up to 3 weeks of PTO, 4 paid floating holidays including employee's birthday, and 9 paid holidays)
- CalPERS retirement pension program, automatic employer-paid retirements contributions, in addition to voluntary defined contribution plan
- Two flexible spending accounts (FSAs)
- Employer-Paid Term Life and AD&D Insurance
- Employer-Paid Disability Insurance
- Employer-Paid Life Assistance Program
- Health Advocacy
- Supplemental medical, legal, identity theft protection
- Access to exclusive discount mall
- Education and training reimbursement in addition to employer-paid elective learning courses.
- A chance to work for an organization that is mission-driven our members and community are at the core of everything we do.
- A shorter commute if you're commuting from the Central Valley to the Bay Area.
- Visibility and variety you have a chance to work with people at all levels of the organization, and work on diverse projects.
Physical Demands
Frequent sitting, standing and walking, constant repetitive motion, frequent talking and listening, occasional handling of materials up to 50 lbs., closeup and distance vision requirements, occasional travel.
We are an equal opportunity employer and diversity is one of our core values. We believe that differences including race, ethnicity, gender, sexual orientation, and other characteristics, will help us create a strong organization that is sensitive to the needs of those we serve. Employment decisions are made on the basis of qualifications and merit.
HPSJ provides equal employment opportunities to employees and applicants for employment and prohibits discrimination based on color, race, gender (including gender identity and gender expression), religion (including religious dress and grooming practices), marital status, registered domestic partner status, age, national origin (including language use) or ancestry, physical or mental disability, medical condition (including cancer and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information, sexual orientation, military or veteran status, political affiliation or any other characteristic made unlawful by applicable Federal, State or local laws. It also prohibits unlawful discrimination based on the perception that anyone has these characteristics or is associated with anyone who has or is perceived to have these characteristics.
Important Notice: This job description is not a contract between HPSJ and the employee performing the job. The duties listed in the job description may be changed at the discretion of HPSJ, and HPSJ may request the employee to perform duties that are not listed on the job description.
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