Description

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.

We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.

Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK

Senior Brand Manager Vaccines

At GSK we unite science, technology and talent to get ahead of disease together.

The Senior Brand Manager Vaccines will take leadership in growing a critical brand within the GSK Vaccines portfolio. Strive to engage and inspire others about adopting a 'customer centric' approach to marketing. This includes delivering value by ensuring that patients, customers and GSKs needs are met and that all our marketing activities.

This is an important role within GSK's vaccines team, working specifically on one of the largest medicines within the UK Pharma company where there are significant performance ambitions requiring us to be accountable for impact, ambitious for patients and always do the right thing. 

Key Responsibilities:

This is a role that will need a deep understanding of vaccines, brand performance and identification of key barriers and drivers of growth. Working closely with the Marketing Director, your direct report(s) and a cross-functional team you will use this to develop and execute competitive and impactful strategies which deliver on the brand financial objectives.

• Strategic & Agile Leadership - Shape the brand strategy and business objectives. Optimising strategy based on the latest market and environmental insights, to develop a strategy which will drive the financial and competitive objectives. You will lead your team in an agile way in order to effectively prioritise and develop and deliver the strategies and tactics with the available budget and resource which will have the biggest impact in a highly competitive external environment.
• Operational Execution - You will lead operational planning, ensuring a clear alignment to the strategic plan. Through high responsibility for operational execution, you will ensure the operational plan is implemented in an agile way, with high discipline on delivering against operational cycle commitments and KPIs in order to deliver brand performance objectives.
• Omnichannel - Develop effective omnichannel implementation of an effective marketing mix, with a data driven approach, to ensure competitive campaigns that drive performance. Work closely with your omnichannel and cross-brand (Vx BU in particular) counterparts to ensure campaigns are customer centric and orchestrated across brands to best meet the needs of the customer and the business.
• Voice of the customer you will bring a deep understanding of the customer. You will use this knowledge to uncover insight, develop more focused plans to create value. You will proactively share local insights with relevant GSK stakeholders including the Global team.
• Salesforce Leadership You will demonstrate leadership without authority to partner with the salesforce, to ensure they remain an effective channel within the marketing mix and a critical part of the omnichannel campaigns.
• Innovatation Mindset utilise the latest tech, including AI, in order to best meet evolving customer needs & preferences. Be tenacious in looking for 1% improvements in all aspects of the role, from content, campaigns and processes.

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• Extensive business experience within pharmaceutical or biotech industry, leading the brand strategy process, demonstrating commercial acumen. Deep knowledge of the UK Health system.
• First line leadership of marketing teams.
• Omnichannel marketing experience, using data to guide effective and impactful omnichannel campaigns. 
• Proven experience of effectively developing and delivering on strategic plans and demonstratable discipline in operational execution through agile ways of working
• Understanding of ABPI code and UK governance environment
• Salesforce Leadership or demonstratable effective leadership without authority with a large salesforce.

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

• Strong negotiation and leadership skills
• Excellent oral, written communication, and presentation skills
• Must be a strong collaborator, team player, and individual contributor
• Strong analytical and quantitative skills
• Vaccines experience preferred

Mindset and Behaviours

• Demonstrated ability to think both strategically and tactically
• Brings a high-energy and passionate outlook to the job and can influence those around her/him
• Able to build a sense of trust and rapport that creates a comfortable & effective workplace

Closing Date for Applications 20th March 2026

#LI-GSK

Please take a copy of the Job Description, as this will not be available post closure of the advert. 

When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

At GSK, we have bold ambitions for patients, aiming to positively impact the health of 2.5 billion people by the end of the decade. Our R&D focuses on discovering and delivering vaccines and medicines, combining our understanding of the immune system with cutting-edge technology to transform people's lives. GSK fosters a culture ambitious for patients, accountable for impact, and committed to doing the right thing, making sure that we focus our efforts on accelerating significant assets that meet patients' needs and have the highest probability of success. We're uniting science, technology, and talent to get ahead of disease together.

Find out more:  

Our approach to R&D.   

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive.

We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at UKRecruitment.Adjustments@gsk.com where you can also request a call.

Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the Link where you will find answers to multiple questions we receive

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